The December issue of Which? Magazine features the results of public survey, conducted by the UK consumer organisation earlier this year; 2,091 British adults were questioned the extent of their knowledge regarding nanotechnology in the course of the face-to-face omnibus survey. It was found that six out of ten people (61 per cent) have never even heard of nanotechnology while 36 percent of those that had heard of the technology, were not aware that the technology was currently being incorporated into a large and varied number of consumer products.

‘The benefits that nanotechnologies can offer are really exciting,’ said Sue Davis Which? Chief policy adviser. ‘The government needs to get to grips with how this technology is being used, understand its implications and involve the public in decisions about its future direction.’

Follow this link to reads the full press release on the Cosmetic Design website.